Going beyond the brief to free the brand from visual stereotype, Bobby Mukherrji Architects crafted the design for the Holiday Inn property in New Delhi, an entry-level brand from the Intercontinental Group. The means to this end was exploring a stylish mid-century modern aesthetic to communicate the idea of affordable luxury more effectively.

The resulting spatial compositions are infused with an effervescent color scheme of blue and orange (the latter reflecting a Holiday Inn brand color), lending a vibrancy and contemporary feeling that finds great traction with the younger demographic. The main lobby occupies the fifth floor, with a bar lounge and meeting rooms opening directly into the primary space. The atmosphere here is warm and inviting, evocative of the living room of an upscale residence. This area further flows into an all-day dining space. This strategic layout provides a unified volume that is versatile, becoming a seamless setting for socializing, sharing meals, and collaborative working. The rooms, though compact, are high on character, as are the bathrooms with their combination of subway tiles in light and dark colors.