Bobby Mukherrji Architects (BMA) undertook the comprehensive brand architecture and interior design for Air Sahara’s airport presence nationwide. This extended beyond the aircraft to the complete customer experience at the airport. The scope involved designing all logos, signage, and uniforms, ensuring a cohesive and professional visual identity from initial engagement. This included the design of check-in counters, ticketing counters, and baggage tags, all crafted to streamline the passenger experience at various touch-points.

A pivotal aspect of this project was the design of Air Sahara’s business class lounges, located in 17 airports across India. These lounges, totaling 50,000 square feet, were meticulously crafted to establish a premium, luxurious experience for Air Sahara’s high-end passengers. BMA developed a hospitality design that intelligently combined functionality and elegance, making the lounges comfortable and visually appealing. The successful execution of these luxury airport lounges became a defining part of Air Sahara’s brand, significantly contributing to the airline's reputation for offering an elevated, first-class service at airports nationwide.