Bobby Mukherrji Architects took on the complete branding for Air Sahara’s airport presence, which extended beyond the aircraft to the customer experience at the airport. The firm designed all logos, signage and uniforms, ensuring a cohesive and professional visual identity from the moment passengers engaged with the airline. This included the check-in counters, ticketing counters and baggage tags, all of which were created to enhance the customer journey and streamline the passenger experience at various touch-points.

A significant aspect of the project was the design of Air Sahara’s business class lounges, located in 17 airports across India. These lounges were meticulously crafted to reflect a premium, luxurious experience for Air Sahara’s high-end passengers. Bobby Mukherrji Architects developed a design that combined functionality and elegance, making the lounges both comfortable and visually appealing. The successful execution of these lounges became a defining part of Air Sahara’s brand, contributing to the airline's reputation for offering an elevated, first-class service at airports nationwide.