Conceived and designed in 2012, the Jaipur Marriott exemplifies how well-researched design can positively impact revenues of a hospitality brand. The 375-room property notched several firsts in the Rajasthani market in terms of design as well as product offerings born out of design. When it was unveiled, it was counted among the top six Marriott properties in india. Spatially, the hotel stayed away from appropriating a purely vernacular look — prevalent in those times — by melding the traditional style with contemporary infusions. To optimise revenues during the lean tourist season (summers), it looked towards attracting the discerning local audience through a strong F&B presence.

To this end came the 15,000-square-foot all-day dining with a variety of interactive kitchens and cuisines such as teppanyaki and sushi — new introductions to the local market. The addition of a lounge bar to the main lobby was one more strategic incorporation. The bar, which injected energy and vibrancy into the main lobby through spirited weekend gatherings, proved to be quite successful with the city’s well-heeled residents. Currently, given the rise of destination weddings, banqueting has emerged as a robust revenue stream for the hotel.