Following the acquisition of Air India, the Tata Group initiated major strategic shifts in leveraging the airline’s assets, including the resurrection of the Maharaja, the airline's iconic mascot. Reviving his widely popular persona was a strategic move, enabled through the creation of sumptuous, boudoir-like suites in Taj Hotels, the luxury chain within the Tata Group. Bobby Mukherrji Architects developed the suite design , rolling out this seamless travel and accommodation experience first with the Taj Mahal New Delhi and Taj Lands End Mumbai.

The suite, encompassing a master bedroom, dining room, an enclosed balcony lounge, and a study, mirrors the mascot's vibrant, witty, and warm personality through specific colors and patterns, and showcases a combination of contemporary and mid-century aesthetics. Design elements such as luscious red accents, cushions graced with graphic handlebar moustaches, framed airplane-style windows, vintage luggage, richly detailed furniture, and curated artwork dovetail in a spatial experience brimming with regal whimsy. This initiative, centered on brand leveraging strategy, successfully translates the Air India Maharaja mascot's unique sartorial choices and spirit into a luxurious, high-end hospitality environment.