After taking over Air India, the Tata Group initiated important shifts in leveraging the airline’s assets. One of them was the resurrection of the Maharaja, Air India’s portly mascot who had enjoyed wide popularity till the 70s but had since then faded from public memory. Reviving him was a strategic move, enabled through the creation of sumptuous, boudoir-like suites in Taj Hotels, the chain of luxury hotels which is part of the Tata Group. The initiative, centered on a seamless experience involving travel and accommodation rolled out with Taj Mahal New Delhi and Taj Lands End Mumbai.

The suite — encompassing a master bedroom, dining room, an enclosed balcony lounge, and a study — mirrors the vibrant, witty and warm personality of the hodophile and his unique sartorial choice through colours and patterns, as well as showcases a combination of contemporary and mid-century aesthetics. Luscious red elements, graphic handlebar moustaches gracing the cushions, airplane-style windows, vintage luggage, richly detailed furniture and curated artwork dovetail in a spatial experience brimming with regal whimsy.